Google Marketing Mastery Course

What You’ll Learn

    • Understand Advanced Online Marketing for your business through Google Marketing strategies
    • Build your own WordPress website and use Search Engine Optimisation and Pay-per-Click Marketing to promote it
    • Master content planning and blogging for your business
    • Learn how to grow your business online presence through Advanced Google AdWords strategies
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Courses Syllabus

This hands-on and comprehensive 4-week training course will boost your knowledge and take your online marketing skills to the next height, so you can achieve greater ROI for your business.

Learn AdWords, Google’s online advertising program, and participate in various exercises that will help you become more efficient and more effective in setting up, managing and optimizing Google AdWords campaigns. With this course, you can also better equip yourself with the necessary knowledge and skills to pass your Google AdWords Fundamental Exams.

Schedule:
Thursday, Friday and Saturday
Hours:
8 hours

Course Objectives:

  • Create markets / customers through innovation (the key to profits);
  • Retain clients through customer relationship and intimacy (for long term run and success);
  • Keep competition out from stealing your beloved customers through effective tactical marketing mix strategies (the 4Ps);
  • Choose customers and recognize those you don’t need; and
  • Recognize and manage future trends that may mean opportunities.

Course Topics:

    1. Online Marketing 101 OVERVIEW – “Open Your Eyes” – New Trends, The INTERNET

      Just having a website isn’t nearly enough anymore. Whether yours is an e-commerce company or a traditional brick-and-mortar business, if you want to maximize your success, you need to learn how to successfully market your business online.

    2. Strategic Planning & Research
      1. Understanding Your Market And Competitors
      2. Understanding Your Consumer Behavior – “How People Get Hooked”
      3. Market Segmentation, Targeting, Positioning
      4. Situation / Business Environment Analysis – “Finding Our Place”
    1. Tactical Marketing: The 4 Ps of Marketing Apply To Digital Marketing
      1. Product – Product that sells
      2. Price – Identifying Your Product Market Price
      3. Promotion – Best Practices To Promote Your Products
      4. Place – Your Online Store And Market Place
  1. Presentation of Mini Marketing Plans

Activities/Facilitations:

  • Understanding Marketing and Consumer Behavior and Finding the low competition but high search keywords for your business/industry using Google Keyword Planner, Ubersuggest & Keywordtool.io.
  • Reveal your competitors keywords and advertising budget using Ispionage.
  • Find out what kind of content to put on your website based on the most engage content online using premium tool Traffic Spy.
  • Presentation: Overview of participant’s online marketing roadmap.
Schedule:
Thursday, Friday and Saturday
Hours:
8 hours

Course Objectives:

  • Create Landing Pages That Convert And Rank Well On Search Engines
  • Develop The Right Content To Drive More Online Sales
  • Understand How Your Competitors Do It Through Marketing Trends, Statistics And Data
  • Sustain Website Ranking Without Incurring More Marketing Cost
  • How To Easily Measure Success For Your Local & Global SEO

Course Topics:

    1. How To Build Your Own Business Website With WordPress
      1. Learn how to build your own business WordPress website from scratch
      2. How To Find A Good Domain Name For Your New Website
      3. How To Register A Domain And Select The Best Hosting Service For Your Website
      4. Discover The Best WordPress SEO Plug-Ins
      5. Google Trivia: Penguin Updates, Panda Updates, Google Hummingbird, White Hat And Black Hat SEO
    1. Content Planning
      1. Target specific content using SEO friendly optimisation techniques.
      2. Develop a Content Strategy that are resourceful, Dynamic, Contributes to online community and Solves Problems to people.
      3. How And When to do Infographics, Videos and Surveys.
      4. Brainstorming an effective “call-to-action” to sell your products, services and other promotions.
      5. Understanding your content on pages that attracts leads and converts more sales.
    1. Creating A Page That Is Searchable And Indexable By Google.
      1. Finding the best keywords for your business
      2. Understand SEO Glossary Of Terms i.e., Short Tail Keywords, Long Tail Keywords, Meta Tags, Domain Authority, Headings Etc.,
      3. Understanding SEO keymetrics and your KPIs
      4. How to submit your webpages to Google, Yahoo, Bing And Other online directories
      5. Track your website pages performance with Google Analytics
  1. Blogging
    1. Creating A Blog Post That Is SEO friendly and that can rank well
    2. How To Find Topics and Crafty Title To Make People Click
    3. Discover different ways to boost reader engagement on your blog
    4. How To Do Guest Blogging To Promote Your Website Blog

Activities/Facilitations:

    • Finding a domain using different tools online
    • How to purchase and register a domain using godaddy
    • Keyword research using
      • Google keyword planner tool
      • SEMRush
      • Ispionage
      • Etc.,
  • Discover competitors onpage set-up using screaming frog tool
  • Presentation: Overview of participant’s keyword research – individual.
Schedule:
Thursday, Friday and Saturday
Hours:
8 hours

Course Objectives:

  • Learn How To Diversify Your Target Audience
  • Increase revenue conversion from highly targeted keywords that bring sales
  • How to build backlinks to pages that rank well for your new target keywords
  • Understand your website relevant ranking content pages
  • Join influential in conversation within social media comment threads.
  • Discover conversation threads on relevant social media.

Course Topics:

    1. Increasing your website traffic and keyword rankings
      1. Learn how to find potential relevant website for backlinking.
      2. One-off link bait and distribution
      3. One-off content created for distribution
      4. How To Measure Potential Backlinks SEO Strength (Majestic SEO)
      5. Conversation participation in influential media
    1. Link Building Strategies Using The FF. Approach
      1. Blog Commenting & Forum Participation
      2. Niche Directory Submission
      3. Guest Blogging Submission
      4. Article Submission
      5. Press Releases
    1. Measuring Your Website SEO Success Through Analytics And Third Party Tools
      1. Linking your google webmaster tools through google analytics
      2. How to use google analytics to track website rankings, traffic and conversions
      3. How to use third party tools to track website keyword rankings
  1. Social Media Marketing
    1. Optimizing Your Posts for Searches
    2. Write about local events and issues to relate to your customers
    3. Keep your blog on your business’s main domain
    4. Attract more engagement and conversion through Facebook Paid Advertising

Activities/Facilitations:

    • How to use Google Advance Search Operator To Find Relevant Website for Linking Building
    • Competitor Backlink Research Using
      • Majestic SEO
      • Hrefs
  • How to do basic email marketing for manual link building
  • How to share content from website to social media
  • Integrating social media buttons on website (plugins)
  • How to setup Facebook page advertisement
Schedule:
Thursday, Friday and Saturday
Hours:
8 hours

Course Objectives:

  • Learn AdWords, Google’s online advertising program, which lets you reach new customers and grow your business.
  • Choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
  • Understand the minimum spending commitment. How to run and pause your ads anytime.
  • Gain confidence and become fully equip to take Google Adwords Fundamental Exams.

Course Topics:

    1. Introduction To Adwords
      1. Understand How Keywords Trigger Your Ads To Appear
      2. Ads Placements
      3. Understand How Google Determines Which Ads Appear In Which Positions (Ad Rank)
      4. Metrics To Track On Your Advertising Goals
      5. About The Google Display Network
    1. Account And Campaign Management
      1. Learn How To Set-up Your Accounts
      2. Learn How To Set-up Campaign, Adgroups, Adcopy, Keywords, Location targeting scheduling, language targeting and Ad extensions.
      3. Learn the different kinds of keyword match
      4. Learn the different Ad delivery
    1. Budgets And Bidding
      1. How to decide how much to spend
      2. How to set your daily budget and per keyword bidding
      3. How to manually set your daily budget anytime
      4. When cost might exceed your daily budget
      5. How to avoid depleted daily budget
  1. Measurement, Tracking And Optimization
    1. Understand the different ways to compute your adwords campaign ROI
    2. How to track your conversion from your marketing goals and objectives.
    3. How to link Google Adwords to Analytics
    4. Understand Google MCC and Adwords Editor

Activities/Facilitations:

  • Setting – up Adwords Accounts
  • Setting –up adword campaigns, adgroups and extensions
  • How to do manual bidding
  • How to see ads schedule performance
  • How to use Tool Conversions
  • How to link adwords with analytics