Google Marketing 101

10 Fundamental Strategies to Turn Online Searches to Sure Customers

What You’ll Learn

  • Understand challenges in branding, brand positioning, and strategies to address business’ online presence in a digital world.
  • Delve in detail into the factors that shape online search behaviours, customer responses and online presence competition
  • Understand the fundamentals of Google Marketing and its latest addition to its effective online marketing tool — the Google Business View

Courses Syllabus

This 3-day fundamental course covers the concepts, tools, and techniques you need to both communicate with your online customers in a systematic and integrated way using Google Marketing products and strategies to create effective targeted online marketing.

Part 1 – Planning your Online Marketing with Google

  1. Setting your Online Marketing Goals and Objectives
  2. Analysis of your Audience Behaviour
  3. Analysis of your Customer
  4. Analysis of your Competition using Search Engine Optimisation (SEO) Tools
  5. Identifying Strategies and Campaigns for your Business
  6. Classifying Steps in Monitoring and Measuring Results

Part 2 – Ways to Start Marketing your Business using Google’s Branding and Visibility Products

    1. Google Business View
      1. Introduction to Google Business View
      2. Creating your Company’s Business View
      3. Claiming your Company’s Business View
      4. Managing Your Business Page
  1. Search Engine Optimization (SEO)
      1. On-Page Optimization
        1. Introduction to On-Page Optimization
        2. Know your Supply and Demand – Keyword Research
        3. Performing On-Page Optimization
        4. SEO On-Page Optimization Tools
    1. Off-Page Optimization
      1. Introduction to Off-Page Optimization
      2. Principles of Link Building
      3. Basic Strategies in Link Building

Part 1 – Marketing your Business with Google’s Advertising Platforms

    1. Google Business View
      1. Introduction to Google Business View
      2. Creating your Company’s Business View
      3. Claiming your Company’s Business View
      4. Managing Your Business Page
  1. Search Engine Optimization (SEO)
      1. On-Page Optimization
        1. Introduction to On-Page Optimization
        2. Know your Supply and Demand – Keyword Research
        3. Performing On-Page Optimization
        4. SEO On-Page Optimization Tools
    1. Off-Page Optimization
      1. Introduction to Off-Page Optimization
      2. Principles of Link Building
      3. Basic Strategies in Link Building

Part 2 – Measuring your Google Online Marketing results

  1. Monitor and Analyse Data using Website analytics
  2. Measuring Click-through Rates of your Campaigns
  3. Analysing Conversions of Pay-per-Click Marketing
  4. Generating Call Results through Phone Number Tracking
  5. Customising Landing pages and Track Program Performance

Part 1 – Facebook Marketing and Applications Hands-on Training

  1. The Basics of Facebook Marketing
  2. Anatomy of Facebook Advertising
  3. Setting Up, Optimising and Monitoring Facebook Advertising Campaigns
  4. Introduction to Content Marketing
  5. Facebook App Features

Part 2 – Other Ways to boost your online campaigns!

  1. Searching and Maximising Local Listings and Online Classifieds
  2. Introduction to Affiliate Marketing

BONUS!!! – Email Marketing

  1. Introduction to Email Marketing
  2. Newsletter WordPress Plugin
  3. Understanding the perfect structure of an effective Email Newsletter
  4. Newsletter Creation, Customisation and Optimisation
  5. Email Database Integration